5 Types Of Customers and How to Market To Them – How To Sell Services & Products | Adam Erhart
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If you want your marketing to work then you need to create the right kind of marketing for the right person.
Which is why in this episode I’m going to be showing you the 5 different types of customers and how to market to each of them – and most importantly – I’m going to show you which of these 5 types of customers you should avoid at all costs IF you don’t want to waste a ton of time and money.
This should come as no surprise but not everybody is the same, so it always confuses me just a little when I work with a business and see that they’re taking a one-size-fits all approach to their marketing.
Fortunately their loss is your gain as it leaves the door wide open for you to create customer specific marketing campaigns that look better, feel better, and work better.
But before you can know what kind of marketing to create you first need to know what type of customer you’re marketing to which is what this episode is all about.
The good news is we don’t need to reinvent the wheel here, as the late, great Eugene Schwartz did all the heavy lifting for us decades ago in one of the most sought after marketing and copywriting books of all time, Breakthrough Advertising.
So with all that said let’s dive in and I’ll unpack the 5 types of customers and how to market to them – plus – at the end – the 1 type of customer you really want to avoid.
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